The Marketing Magic Bullet

"Anthony Sullivan here Marketing Magic Bullet . This amazing product is guaranteed to make you number one on Google and Bing, you get 5000 loves Facebook, 10,000 Twitter followers, do your YouTube videos go viral and literally blow up your blog with traffic, all for a surprisingly low price of only $ 19.95 + shipping and handling. "

Okay, so maybe this sounds a bit exaggerated, but I'd be willing to bet if you saw this ad on late-night TV to dig for your credit card in a heartbeat. As entrepreneurs, we are desperately looking for a one-stop solution for our online marketing dilemma. We long for those days when we turned to our advertising through the Yellow Pages, TV, radio or newspaper rep and forgot about it.

Okay, so maybe this sounds a bit exaggerated, but I'd be willing to bet if you saw this ad on late-night TV to dig for your credit card in a heartbeat. As entrepreneurs, we are desperately looking for a one-stop solution for our online marketing dilemma. We long for those days when we turned to our advertising through the Yellow Pages, TV, radio or newspaper rep and forgot about it.

During a recent workshop I conducted, many questions participants question revolves around how quickly reach a large number of people. It is a common theme, whether it is a workshop on e-mail marketing, social media or blogging. Participants come with the hope that they will learn a secret formula that will allow them to e-mail 5000 new potential customers or to build a great Facebook or Twitter after you buy the right stuff. Instant pleasure, instant payout.

If you want the magic bullet, the secret formula for online marketing success, here are some suggestions:

1. replacing salesman hat for teachers - Become a teacher. Teach your customers about your product or service, what makes you different and how your product / service can solve their problem.
   
2. Be a giver not a taker - Provide your current and potential customers with valuable information that will be due.
   
3. Share the wealth - If you want to double your followers, give your existing contacts, encouragement and a reason to share your information. Let's be honest, the average consumer thinks about you. While they could easily share your content, it never crosses their mind. Why not ask them? Why not give them a good reason for the split?

So, at least for now, while I may agree with a good pitch man, Marketing Magic Bullet is not in the market. You're going to have to put yourself in an effort to create good content and build strong relationships and commitment, if you want a successful online marketing presence.

Does anyone have Anthony Sullivan's phone number?