Different Types Of Mobile Marketing Campaigns

Mobile marketing is the next big thing in the world of marketing. And it's not hard to see why: while personal computers are already running things very customizable personal content, mobile phones are the real favorites of people around the world. Whoever does not carry around your mobile at any time? Who would not be devastated if they found out that their phone is lost or stolen?

By the end of this year, mobile penetration (which is the number of mobile phones in relation to the total number of persons) will exceed 100% in the Western world. This means that on average each person actually has more than one active phones. This obviously means a great potential. But until now there was all these people who will carry a smartphone like the iPhone, the Android-based phone or Windows 7 Tel. In fact, currently more than 70% of users regularly carrying "dumb" phone with limited resolution and no or only little Internet capacity.

Similar to online marketing, mobile marketing has a lot of different options.

In what follows we will describe several mobile marketing campaign options:

1) subscription-based mass marketing pressure

These solutions are very similar to traditional marketing methods like direct mail or newsletters as they require users to sign up for customized messages. Then is up to you how far you go in the personalization and how creative you want to be in your message. Due to a very short attention span, creativity will get you the attention and good will. In this category there are 3 different options:

. SMS marketing

While SMS is compatible with all phones in the world, SMS campaigns simply considered to be very spammy. SMS campaigns are mostly used by lifestyle companies such as boutiques and nightclubs in the 1990s. However, with a little creativity, it is often overlooked solution might be worth your attention cost SMS service can be as low as $ 0.01 per sent SMS when buying in bulk.

b MMS Marketing

Similar to SMS marketing, but slightly more upscale marketing.MMS the MMS message is a small multimedia solution that is available for almost all mobile phones. MMS may be a good, relatively inexpensive solution to a wide range of audiences. MMS messages are obviously more expensive than SMS (usually double the rate of text), but offer a more advanced trader platform to show your message.

c. Mobile applications

designed for smartphone users, mobile applications immediately to limit your target audience. Especially with the availability of several different mobile operating systems, design for each platform can be expensive. While the iPhone (and iPad) are obvious targets, designing for Android can actually be an option for the future. Mobile applications contain virtually no restrictions at all, but can be very expensive (up to $ 10,000) to build.

2) Place on marketing

Location-based services currently get all the attention. People are very interested in combining your offline life with your mobile connection. This offers great potential for any company that wants to play in this combination.

. Check-in Service

With the upcoming check-in services from companies such as square and Facebook, your little site can do something special for those smartphone owners. With both services you can offer your clients badges and coupons when you check in on your location. While check-in services are all the rage, the certificate still has its limits (a relatively small number of customers who have smart phones and use Location Based Service), if your company has a young image that might be something to look in. Mobile Marketing Companies can help you optimize your campaigns. Marketing through the check-in service is free (so far) when not taking into account the coupons you can serve your customers.

Bluetooth marketing b

is often forgotten form of location based mobile marketing is a Bluetooth marketing. When someones cell phone has an active Bluetooth connection is possible to serve them customized messages. This could be an option that comes up a bit bigger audience than the check-in service but, as customers do not expect, and are not included, it can be considered intrusive. Bluetooth marketing, however, can be a great way to introduce some discounts at retail shops or are ticket discounts or guide a big event like a festival.

3) Mobile Internet ads

Another form of mobile marketing ads are displayed when you smartphone users connected to the Internet. These ads are often similar to "regular" online ads. However, if used properly, can be much more beneficial to your company.

) IAD

IAD Apple's own mobile ad platform for the iPhone and the iPad. It gives you a chance to show ads on the Apple phones and tablets when users are within certain applications or browsing the Web. From the new IAD is fairly little is known about the effectivity of this platform.

b) Google Mobile Ads

Even the mobile phone with Google is still very important. Many users perform searches on Google or use of such applications as Google Maps or Google Goggles. And with Android phones, Google Mobile Ads can offer a wide range of mobile advertising solutions.

As you can see, mobile marketing offers a wide arrange of taste. In any case, first decide which user group you are targeting. Then you can evaluate all the different options. And like all good marketing, never limit yourself to just one choice. Focus, but do not be an exclusive solution.