Book Marketing Strategy - Joint Ventures

There is a song, The Power of One, which conveys what 1 individual can accomplish and/or alter. But, how much alot more helpful is the energy of two, or 5, or ten, or a hundred, or far more?

In a technical light, a joint venture (JV) is a partnership among two or even more entities for a specific project and for a specified amount of time.

Quoting from Entrepreneurs.about.com, "According to the Commonwealth Alliance Program (CAP), organizations anticipate strategic alliances accounted for 25% of all revenues in 2005, a total of 40 trillion dollars." So, it's hassle-free to see this method packs a wallop.

This is the concept behind joint ventures for book promotion, and they are especially helpful. The idea is to hook up with other authors/writers and participate in JVs. What this indicates is an author has a new book coming out and wants to reach additional than her individual mailing list and social networks, she joins forces with writer buddies or acquaintances to promote the book for a 1 DAY Promotional Power-packed Special.

Suppose it's your new book you contact 1 to a lot of authors who may be willing to put your pre-written promo on their web-sites and social networks, and (THIS IS THE Fairly Valuable Component) are willing to supply a freebie or a substantial discount on a item or service to any one who purchases your book on that day.

According to book marketing specialists, Brain Judd and Daniel Hall, this has the possible to put your book on Amazon's Best HUNDRED list in 1 or even more categories - just for 1 day's promo. Even participating in JVs has promotional advantages. I lately participated in a JV initiated by an author for her new book. For my participation I supplied a Free bonus gift, an eBook.

I posted her promo content material, along with my own, for the reason that I like to show my readers the advertising and marketing value in specific posts such as these. I then promoted the post to my social networks.

For a small effort and time, you can improve your visibility and possibly your subscriber list.

To have your participation be extra useful, be sure to present your links and offer you your own goods inside your absolutely free providing. And, to produce added worth, you can permit the freebie to be shared, or portions of it reprinted with your tag/bio.

One more scenario for book promotion JVs, in reality a more well-liked one, is to be approached by publicists. This has happened to me several times and I typically participate for the visibility factor. The publicist will put out a wide reaching call for participants for his client. Clearly, the alot more on board the greater the promotional reach and punch. But, even on a small scale, this marketing technique is a gem.